YOU HAND ME A BRIEF.
I GIVE YOU A BRAND MOMENT.

Hi, I’m Sanchita.
An Associate Creative Director who believes great ideas are born where strategy meets story.
For over a decade, I’ve worked with some of the world’s biggest brands to craft campaigns that connect deeply with people - sparking conversations, shifting perceptions, or simply making them smile.

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My craft spans creative strategy, branding, digital storytelling, and film writing. But at the heart of it, my role is to turn insights into impact.

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Off the brief, you’ll usually find me triple-checking for my passport in immigration queues, petting every dog in sight, or eating snacks I know will hurt my stomach later.